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OTTAWA CHILDREN'S FESTIVAL
Developped a new "Monsters" theme and colour palette that generated 27% more website traffic and 14% more ticket sales. We used this theme to launched a new marketing strategy and increased social media output to reach a new target age group.
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Assets included
• Onsite posters and signage
• City-wide ads (including city bus ads, newspaper ads, and NAC building)
• Ticket series and badges for staff and artists
• Event invitations
• Social media posts
• Leaflets and brochures
• 24 page annual marketing report >
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