Walmart Canada

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The objective was to market George to a broader market, and claim it as "Trend for Everyone". Appreciating the audience, we styled edgier outfits and produced a modernized lookbook and media event, while maintaining Walmart's "cheap and cheerful" tone. We gained attention from 71% more media outlets than the previous year. 

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Colour and Trend Forecasting and Coordination across multiple apparel teams (shoes, children, teens, mens, womens, sports, and lingerie) sample management, complete creative direction, and execution of lookbook (curation and styling, model selection, photography management, print) , media event, and PR.