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TD OTTAWA JAZZ FESTIVAL
Facilitated 20% higher website engagement & increased ticket sales by producing a compelling and cohesive ad campaign that was promoted across the country.
Assets included
• Onsite posters and signage
• City-wide ads (including city bus ads, newspaper ads, and NAC building)
• Ticket series and badges for staff and artists
• Event invitations
• Social media posts
• Leaflets and brochures
• 80-page program booklet that printed 10k copies
• Poster series highlighting 2016 headliners: Micheal Franti, Sarah Mclachlan, Brian Wilson, and more.
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